Old Hierarchies or New Networks of Centrality? – The Global Geography of the Internet Content Market


Using a combination of domain names and user counts, this paper provides an assessment of the global distribution of Internet content creation at the national and urban level and the structure of the supply and demand for this content at the national level. Theories of export based development are used to assess the strengths and weaknesses of countries' Internet presence and the ramifications of this for future development. In the past thirty years, the Internet 1 has evolved from a military communications system into an exponentially growing mass market that is increasingly entrenched throughout the globe. Due to its decentralized nature, designed in order to remain operational after a nuclear war, locating either the consumption or the creation of its content 2 is extremely difficult. Flows of data and communications speed around the


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